BMW has just signed up to become the official vehicle sponsor of the London 2012 Olympics in a deal worth $67 million (why is this information never in £’s?). They will supply about 4,000 BMW and Mini cars to transport athletes, officials & other members of the Olympic community. They will also supply BMW bicycles for use inside the Olympic Park.
In keeping with the Olympics ‘green’ ethos, the cars will have to meet a certain emissions standard criteria set by London 2012.
BMW tries something a bit different...
It’s unfortunate that we have to approach a German carmaker to supply vehicles for our Olympics Games, but I think it’s great that Mini will be involved as well, being such an icon of British heritage. Plus BMW do make some sexy cars, so at least our Olympics cars will be classy if nothing else!
982 days to go…!
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