Many people have tried to answer this. But, here lies the answer. It is normally an opinion, but seeing as my opinion is the only one that matters, I must be right in having the answer.
First, how do you define what makes a car cool. Firstly, any aspirations to being a playboy or drug dealer rule the car out. So thats Mercedes, Ferrari and Maserati’s out, as well as all the luxury SUV’s. Anything that requires you to explain your car to a member of the opposite sex also rules it out; so there go Porsches, Nobles and Caterhams. Anything with a date on it, or making it “Retro” kills it. No Mini’s, Beetles or Jaguars.
A car should not embarrass you in any way. Either by getting you wet, like in a Morgan, stuck, like an Alfa, or causing you to lose your dignity, like climbing out of a Lamborghini. Finally, a car should not make you a character of any sort. No Aston Martin bond cars, Mini Italian job style, Mustang “Bullet” hero’s or muscle cars from any 1970’s TV shows.
This has narrowed down the list somewhat. We are left with cars which are practical, have a small amount of heritage, are not stupid in any way and, because I decided, must hold at least 4 of your friends, with all body parts in the car. So, Fiat? Nope. Too unreliable. Toyota is too soulless, and Ford just harks after its mustang heritage. Audi’s are now owned by the cocks who used to drive BMW’s. Peugots are just daft. Renault is for boring people who like safe things, same story with Volvo. All Korean cars are out, because they are just divisions of their parent companies.
Which leads me to the only brand left with both soul and practicality. This brand has the one thing that almost every other brand lacks. The only other car on the entire planet which comes close to this car is the Mazda MX-5. This brand is honest. It has a clear mission and it shows through in its cars. This can only be one brand. Honda. Their mission statement sums up the entire principle: “Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction.” Basically, they want to make high technology cars at reasonable prices. How simple is that?
Look at the Civic Type-R, S2000 and the old NSX. All super clever cars. So simple. How often have you met an uncool person in a Honda? Hardly ever. Look at their boring cars even. The Accord is a brilliant brilliant car in every way. If you want a 4 door saloon that does everything, and you buy something else, you are mental. The Jazz is the same for little cars. Brilliant!
So I hope you agree with this. If you don’t, you are wrong and need to change your mind to suit the facts, which are connected with my mindset.
Matt
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